• Bob Willard

    It’s one thing to have numbers. It’s another thing to know what to do with them. And the soft stuff – that Adam gives such brilliant guidance to people on – is an incredible set of resources for people trying not to screw this up when they are being led by their passions.

    Bob Willard International Speaker
    Author of Sustainability Champion’s Guidebook

  • Steal These Ideas… Change the World
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    Steal These Ideas… Change the World

    Your next business might be in this post.  No kidding. One thing I’ve learned over the years, is that the more I keep great ideas hidden — protecting, defending, and worrying about taking credit for them — the less impact I have in the world. When I share frivolously.  When I open up.  When I give things away.  When I let go of cont...

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  • The Type of Company I Dream of Working In
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    The Type of Company I Dream of Working In

    Yesterday I made a decision I never thought I would make – not in a million years. And in doing so, realized that I am afraid to admit that I may have found a company that fits what I’ve always dreamed of… and that I LOVE to work for. That’s because the decision I made was to push back one of the most important events of my life by ...

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  • Educating and Raising Awareness on Sustainability
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    Educating and Raising Awareness on Sustainability

    One of the top struggles of sustainability champions today (#3 on our list) is being able to teach others about sustainability. There are countless reasons why the act of educating and raising awareness can be difficult.  The important thing, however, is to focus on the strategies that work for people. I believe a few things are critical to consider: You...

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  • Moving People from Short- to Long-Term Thinking
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    Moving People from Short- to Long-Term Thinking

    One common frustration and source of anxiety (of many) for sustainability champions is that other people seem stuck thinking only in the short-term.  Meanwhile, long-term problems are created and perpetuated. It’s not only socially- and environmentally-conscious advocates that feel this way.  Lots of folks whose strength is a vision for the fut...

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