Author Archive for: adam

  • What is the “Gateway Cause” to Your Cause?
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    What is the “Gateway Cause” to Your Cause?

    This is the last article in a series of 6 on how to increase your eco-influence by 60x. *** A gateway drug is a drug that “opens the door to the use of other, harder drugs.”  If you smoke cigarettes, you are more likely to try marijuana.  If you smoke marijuana, you are more likely to try cocaine/heroine (or fast food and Comedy Central). Wha...

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    Values: The Key to Untangling Eco-Confusion

    This is the 5th article in a series of 6 on how to increase your eco-influence by 60x. *** After you’ve identified someone’s stage of eco-influence… established strategies appropriate for that particular stage… laser-focused on their eco-personality type… and found out their level of commitment…  you may be thinking to yourself, “What...

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    Life-Cycle of an Environmentalist

    This is the 4th article in a series of 6 on how to increase your eco-influence by 60x.  This article was originally published on Feb 3, 2013.  In the original posting, I mentioned that I had shared the post with the staff at the Natural Marketing Institute for their comments.  What you’re reading today has been edited for accuracy and clarity, tha...

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  • Which of the 4 Eco-Personality Types are You?
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    Which of the 4 Eco-Personality Types are You?

    This is the 3rd article in series of 6 on how to increase your eco-influence by 60x. *** Once you know what stage someone is in, and the strategies that will work for that stage, the next step is to laser-focus your approach to the individual’s unique eco-personality type. Jacquelyn Ottman is a renowned green marketing consultant and the author of ...

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    Graves: The 6 Requirements for Change

    This is the 2nd article in series of 6 on how to increase your eco-influence by 60x. *** Clare Graves (1914-1986) was a brilliant psychologist and professor, born in Indiana.  He used his tenure at Union College in Schenectady, New York to perform exhaustive studies over decades to develop the theory he called Emergent and Cyclical Levels of Human Existe...

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