Tag Archive for: environmental influence

  • How to Make People “Feel” Transportation Issues
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    How to Make People “Feel” Transportation Issues

    In 2010, we launched a marketing campaign for alternative forms of transportation in Des Moines. DART ridership + bike was flat 2008-2010 (!31,000) then saw a big boost in 2011 (40,666) with steady increases since (2012 – 45,239; 2013 – 52,418) Increased from 47 miles of Des Moines bike routes in 2010 to a combined 86 miles in 2013 (trails, bi...

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    Environmental Influence – What NOT to Say

    Have you ever gotten frustrated that someone just didn’t get it? Have you ever wondered why some people listen, and others don’t? Have you ever ended up turning off the very person you were trying to convince? 18 short videos are now online.  Tips for environmentalists on what NOT to say. How to avoid turning people off, and instead making a...

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    Snowboarding, Tradition and Empathy

    One of my mantras is: Don’t forget to enjoy what you’re fighting for. The reason it became a mantra… 4 years ago I got a great sustainability job where I knew I would be doing what I loved and making a difference. But, because I was in the habit of spending all my spare time working on sustainability — when I didn’t love my jo...

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    The ROI on Sustainability Training

    I hear this all the time… Maybe you do, too? What’s the payback?  Who’s going to pay for that? Valid questions.  If they are questions. When I get upset, is when it’s being said as a statement.  When what they really mean to say is: That’s not worth doing.  That’s a bad idea. Take training, for example.  Everyone kn...

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